FAQ - Frequently Asked Questions

General Questions

What is Wicte?

Wicte is a global B2B platform that connects wine producers, importers, distributors, retailers, restaurants, consultants and sommeliers. We facilitate direct relationships between wine industry professionals, eliminating intermediaries and enabling open discovery, better business deals and communication.

Who can use Wicte?

Wicte is designed for three main user types:

Wine Producers: Wineries and vineyards looking to expand their market reach
Wine Importers: Businesses seeking unique wines and direct producer relationships
Distributors: Businesses seeking to distribute wines to retailers and restaurants
Retailers & Restaurants: Businesses wishing to never run out of stock and seeking to sell wines to consumers
Consultants & Sommeliers: Wine professionals offering expertise and consulting services

Is Wicte available worldwide?

Yes, Wicte is a global platform. Wine professionals from any country can join and connect with partners worldwide. Our headquarters are in Copenhagen, Denmark.

How much does Wicte cost?

Wicte's pricing structure can be viewed on the Pricing page. You can also contact us at hello@wicte.dk for detailed pricing information about our platform services.

Getting Started

How do I create an account?

Click "Link Up" on our homepage, choose your account type (Producer, Importer, or Sommelier), fill in your details, and create a password (minimum 8 characters). You'll receive an email verification to activate your account.

What happens after I register?

New users go through an onboarding process where you'll:

Set up your business profile
Add your wine portfolio or business details
Configure your connection preferences
Start discovering potential partners

Can I have multiple account types?

Currently, each account is linked to one primary role (Producer, Importer, or Sommelier). If your business operates in multiple capacities, choose the primary role that best describes your main activity.

I forgot my password. How do I reset it?

Click "Forgot Your Password?" on the login page, enter your email address, and we'll send you a reset link. Check your spam folder if you don't receive it within a few minutes.

Platform Features

What can I do on Wicte?

Wicte offers role-based features for producers, importers, and sommeliers. Core capabilities include:

Browse and discover wine producers/importers globally with filters (region, type, price, volume)
Direct messaging and conversations with file attachments
Business profiles and wine portfolios (with inventory and special offers)
Cart and, on paid plans, checkout and payment (Stripe)
Partnership requests, sample requests, and delegate import requests (Professional+)
Coupons, PDF catalog upload, shipping policy, partner insights (Professional+); analytics and verification badge (Enterprise)

Many features depend on your plan (Starter, Professional, Enterprise). See the questions below and the Pricing page for details.

How does the messaging system work?

From a user’s profile or a product listing, click to start a conversation. All chats are saved in your Message section; you can send text and, on Professional and Enterprise, file attachments. Starter accounts have up to 10 active conversations; paid plans have unlimited conversations. You’ll get in-app and optional email alerts for new messages. Use conversations for inquiries, sample requests, delegate import requests, and order coordination—all direct between you and the other party.

Can I search for specific wine types or regions?

Yes! Use our search and filter features to find wines by:

Type (Red, White, Sparkling, Natural)
Region
Producer name
Price range
Volume requirements

What are Partner pages?

Partner pages are detailed business profiles where users showcase their company information, wine portfolio, certifications, and contact details. These help establish credibility and facilitate connections.

How does the cart and checkout work?

You can add wines to your cart from producer or partner listings. On the cart page you see subtotal, tax, and indicative shipping. Checkout and payment (e.g. via Stripe) are available on Professional and Enterprise plans. On Starter, you can use the cart to prepare orders and discuss payment with the seller via messaging. At checkout, the contract of sale is between you and the seller; Wicte does not handle or ship goods.

What are Partnership requests?

Partnership requests let you formally ask another user (producer or importer) to connect as a business partner. You send a request from their profile; they can accept or decline. This feature is available on Professional and Enterprise plans. It helps build a visible network and streamline repeat business. Starter users can still message and do business; they just don’t have the formal “partnership request” action.

How do Sample requests work?

Sample requests are sent through the conversation with a producer. You request samples of specific wines; the producer can accept, set a fee, or decline. Starter accounts get 1 sample request per month; Professional and Enterprise have unlimited sample requests. Any sample fees or shipping are agreed between buyer and seller. Sellers can however configure sample policies on their side.

What are Delegate import requests?

Delegate import requests let an importer ask another user to act as their delegate for importing into a specific market (e.g. another country or region). The importer defines the request; the delegate can accept and handle the import logistics. This feature is available on Professional and Enterprise plans. It supports structured, role-based import workflows without Wicte handling the goods.

What is the Verification badge and how do I get it?

The Verification badge shows that your business identity has been checked by Wicte. You upload documents (e.g. ID, company registration); we review them and, if approved, your profile displays a verification badge. This feature is available on Enterprise (with priority review). It helps partners trust that they’re dealing with a verified business. Verification does not mean Wicte guarantees your orders or products—it only attests to identity checks.

How do Coupons and promotions work?

Sellers (producers or importers) can create coupons and promotions on Professional and Enterprise plans. Buyers can apply valid codes at checkout for discounts. Some coupons may require seller approval before use—e.g. the seller reviews the request and approves or declines. You’ll see coupon fields in the cart/checkout when the seller has enabled them. Terms (minimum order, expiry, etc.) are set by the seller.

What are Partner insights (Growth, Savings, Activity)?

Partner insights are summary metrics about your connections and activity. Growth reflects how your network or engagement is evolving; Savings can show savings from special offers or promotions; Activity reflects recent engagement with partners or orders. These are available on Professional and Enterprise plans and help you see at a glance how your use of the platform is performing. They are for your reference only and do not affect order or payment responsibility.

What is included in the Analytics dashboard?

The Analytics dashboard is an Enterprise-only feature. It can include profile views, order and sales performance, partner stats, export tracking, and other aggregated metrics to help you understand how your business is performing on Wicte. Professional users have Partner insights (Growth, Savings, Activity) but not the full analytics dashboard. Enterprise also gets sales performance reports and advanced visibility options.

Can I upload a PDF catalog?

Yes. Professional and Enterprise users can upload a PDF catalog (e.g. price list, portfolio) to their profile. It appears on your partner page so importers or buyers can view or download it. Starter does not include PDF catalog upload. This complements your individual wine listings and helps partners get a full picture of your offer.

How do I set my shipping policy?

Professional and Enterprise users can configure a shipping policy in their profile or settings. You define your terms (e.g. regions you ship to, indicative costs, minimum order). This is shown to buyers so they know your conditions. Actual shipping is still arranged and fulfilled by you; Wicte does not ship. Starter does not include shipping policy configuration.

What is inventory management and stock tracking?

All plans include inventory management and stock tracking. Sellers can set stock levels per product; when orders are placed (or confirmed), stock can be updated so buyers see availability. This helps avoid overselling. You remain responsible for keeping stock accurate and for fulfilling orders; Wicte only displays the data you provide.

What are Special offers on items?

Sellers can mark items with a special offer (e.g. reduced price, promotion). This is available on all plans, including Starter. Buyers see the special price and any savings. The offer is set by the seller; payment and delivery remain between you and the seller. On Professional and Enterprise you can also create coupons for additional promotions.

Can I add social media links to my profile?

Yes. Professional and Enterprise users can add links to their website and social media (e.g. Instagram, LinkedIn, Twitter) on their profile. This helps partners find and follow you outside the platform. Starter does not include social links on the profile.

What are Alerts and how do I use them?

Alerts keep you informed about important activity: new messages, partnership requests, order updates, sample or delegate requests, and (if enabled) digest emails. You can manage notification preferences so you see alerts in the platform and optionally by email. This helps you respond quickly to partners and orders without Wicte being responsible for the underlying transactions.

Are there Events or virtual rooms?

Events and virtual rooms are planned for the platform (e.g. online tastings, live sessions with producers). They are listed as a benefit on Enterprise and may be rolled out over time. When available, you’ll be able to create or join events and virtual rooms from the Events section. Check the app or contact us for the latest on availability.

How many wines and conversations can I have?

Starter: up to 5 wines in your showcase and 10 active conversations. Professional and Enterprise: unlimited wines and unlimited conversations (and file attachments in chats). If you hit the Starter limit, you can upgrade to Professional to unlock more. See the Pricing page for a full comparison.

What is Priority support?

Professional and Enterprise users get priority support: we aim to respond to your requests (e.g. technical issues, account questions) before non-priority users. Contact us via the Support page or hello@wicte.dk. This applies to platform and account support only, not to disputes about orders or goods between users—those are between you and the other party.

For Wine Producers

How do I list my wines on Wicte?

After completing onboarding, you can add wines through your profile page. Include details like wine name, type, region, vintage, description, and pricing. High-quality photos help attract importers.

Can importers from any country contact me?

Yes, Wicte connects you with importers globally. You can specify your target markets and shipping capabilities in your profile to attract relevant partners.

How do I manage inquiries from importers?

All inquiries appear in your conversations section. You'll receive notifications for new messages, and you can respond directly through the platform.

Can I set minimum order quantities?

Yes, you can specify minimum order quantities and other business terms in your product listings and profile information.

For Wine Importers

How do I find new wine producers?

Use the search function to browse producers by region, wine type, or specific criteria. You can also browse the main feed to discover new additions to the platform.

Can I save wines I'm interested in?

Yes, you can add wines to your cart to save them for later review or to prepare inquiries. You can also bookmark producer profiles.

How do I verify producer authenticity?

Producer profiles include business information, certifications, and portfolio details. We recommend starting with platform messaging before moving to direct business negotiations.

Can I request samples?

Sample requests should be discussed directly with producers through the messaging system. Each producer has their own sample policies.

For Sommeliers

What services can I offer on Wicte?

Sommeliers can offer:

Wine list consultation
Wine tasting events
Wine education and training
Food and wine pairing expertise
Cellar management services

How do I connect with producers and importers?

As a sommelier, you can browse both producer and importer profiles, initiate conversations, and offer your expertise to help facilitate connections or provide consulting services.

Can I showcase my certifications?

Yes, your profile includes sections for professional certifications, experience, and specializations to establish your credibility.

Orders & Transactions

How do orders work on Wicte?

Orders are agreements between you and the other user (producer or importer). Wicte provides the platform to connect, add items to cart, and in some cases to pay. We do not take possession of, store, or ship any goods—the seller is responsible for fulfilment and delivery. Subtotal, tax, and shipping may be shown for reference; final shipping and delivery are arranged between the parties. Any dispute about non-delivery or the goods themselves is between you and the seller, not Wicte.

What payment methods are accepted?

Payment may be facilitated through the Platform for convenience (e.g. via Stripe). Regardless of how you pay, the contract of sale is between you and the other party. Wicte does not handle or ship the goods and is not responsible if the seller does not deliver. Payment terms and methods are ultimately between producers and importers.

How is shipping handled?

Shipping is arranged entirely between the buyer and the seller. Wicte does not ship, store, or deliver any products. The platform may show indicative shipping costs (e.g. €15 under €100, free over €100), but actual logistics and responsibility for delivery lie with the seller.

Can I export/import order information?

Order details and conversations can be referenced within the platform. For detailed export needs, contact our support team.

Who is responsible if I pay on Wicte but don't receive the goods?

The seller (producer or importer) is responsible for delivering the goods. Wicte does not take possession of or ship any products. If you do not receive your order or have a dispute about quality or fulfilment, you must resolve it directly with the other party. Wicte is not liable for non-delivery or for the goods themselves. See our Terms & Conditions for full details.

Does Wicte store or ship the products?

No. Wicte never takes possession of, stores, or ships any goods. We provide the technology to connect buyers and sellers and may facilitate payment. All warehousing, shipping, and delivery are the sole responsibility of the seller.

Technical Support

What browsers does Wicte support?

Wicte works best on modern browsers including Chrome, Safari, Firefox, and Edge. We recommend keeping your browser updated for the best experience.

Is there a mobile app?

Currently, Wicte is a web-based platform optimized for both desktop and mobile browsers. A dedicated mobile app may be considered in the future.

I'm having login issues. What should I do?

First, ensure you're using the correct email and password. Try resetting your password if needed. Clear your browser cache and cookies. If issues persist, contact support at hello@wicte.dk.

How secure is my data?

Wicte uses Firebase authentication and secure data storage. All passwords are encrypted, and we follow industry best practices for data protection.

Account Management

How do I update my profile information?

Go to your Profile section to update business information, contact details, portfolio, and preferences. Changes are saved automatically.

Can I delete my account?

To delete your account, contact our support team at hello@wicte.dk with your request. Note that this action is permanent and will remove all your data.

How do I change my email address?

Email changes require verification. Go to Settings, update your email, and verify the new address through the confirmation link sent to you.

Can I pause my account temporarily?

While there's no formal pause feature, you can simply not log in. Your account and data remain intact for when you return.

Business Questions

Does Wicte take commission on sales?

Contact hello@wicte.dk for information about our business model and any applicable fees.

Can I advertise on Wicte?

For advertising and promotional opportunities, contact our business team at hello@wicte.dk.

Do you offer premium features?

Information about premium features and business packages is available by contacting our sales team.

Can Wicte help with shipping/logistics?

Currently, Wicte connects buyers and sellers who arrange logistics independently. We may introduce logistics partners in the future.

Content & Communication

When will the blog section be available?

Our blog is launching in September 2025. Subscribe to our newsletter on the blog page to be notified when it goes live.

What content will the blog feature?

The blog will include producer spotlights, market insights, expert tips, community stories, industry analysis, and educational content about wine.

How can I feature my business in the blog?

Once the blog launches, contact our content team for feature opportunities. Premium members may receive priority consideration.

Can I contribute articles?

We welcome industry insights and expertise. Contact us to discuss guest contribution opportunities when the blog launches.

Contact & Support

How do I contact Wicte support?

Email us at hello@wicte.dk. Our team is based in Copenhagen and will get back to you as soon as possible, Denmark.

What are your support hours?

Support hours are Monday-Friday, 9:00-17:00 CET. We aim to respond to all inquiries within 24-48 business hours.

Do you offer phone support?

Yes, call us at +45 71 64 83 02 during business hours for urgent matters. Email is preferred for detailed inquiries.

Where can I report bugs or suggest features?

Send bug reports and feature suggestions to hello@wicte.dk with "Bug Report" or "Feature Request" in the subject line.

Legal & Compliance

Is Wicte compliant with alcohol trade regulations?

Wicte is a connection platform - we may require you to provide proof of compliance with your local and international alcohol trade regulations. However, all parties are primarily responsible for ensuring compliance with their local and international alcohol trade regulations.

Who is responsible for import/export documentation?

Documentation, licensing, and regulatory compliance are the responsibility of the trading parties. Wicte guides you through the process and facilitates connections only.

What about age verification?

All Wicte users must be of legal age to engage in alcohol-related business in their respective jurisdictions.

Where can I find your terms of service?

What is Wicte's role when I pay on the platform?

Wicte may facilitate payment for convenience (e.g. via Stripe), but we are not the seller or the buyer. The contract of sale is between you and the other user. We do not handle, store, or ship goods and are not responsible for delivery or product quality. Our role is limited to providing the platform and payment tools. See Terms & Conditions – Transactions and Limitation of Liability.